The 38th NSA CONVENTION in Southern California
Welcome to the official website for the National Stereoscopic Association's 38th annual convention to be held July 25-30, 2012, at the Hilton Hotel, 3050 Bristol Street, Costa Mesa, California, 92626.
Come immerse yourself in some spectacular 3D over six action-packed days! This is the place to find cutting-edge stereo theatre, informative workshops, a stereoscopic art exhibition, image competitions, room hopping, a 3D auction, a large trade fair and a technical exhibit of new equipment and displays. Enjoy excursions to unique attractions in Southern California. For a glimpse of past conventions see this 3D Con slide show, courtesy of Susan Pinsky.
Get your convention logo shirts, tote bags, pins, and other swag at our cafepress site. Three different logos in addition to the one to the right, are available, and dozens of items!
Jim Chabin, Friday Afternoon Presenter
Jim Chabin will present an illustrated talk in Stereo Theater on the Status of 3D Worldwide. He will be followed at 4pm by I3DS Lumiere Award recipient Lenny Lipton giving a Keynote Address. Then in the Pacific Ballroom Foyer at 5pm an I3DS hosted reception will take place from 5 to 6 pm.
Lenny Lipton, Friday Afternoon Keynote Speaker
Lenny Lipton, recognized as the father of the electronic stereoscopic display industry, was the lead inventor of the current state-of-the-art technologies that enable today's theatrical filmmakers to project their feature films in 3D. His work is also the basis for much of today's 3-D TV technology. He has 53 patents granted with many others pending. Mr. Lipton also wrote the lyrics to 'Puff, The Magic Dragon.' lennylipton.com
Brian May, Saturday Night Presenter
Brian May presents his "Brief History of 3-D" Saturday night 7/28/12. Earlier in the day, he will sign books at the Trade Fair. Dr. Brian May, guitarist, songwriter, singer, founding member of "Queen," astrophysicist and author, has had a lifelong interest in Victorian 3-D photography. In 2009 he published his third book 'A Village Lost and Found.' He is currently working on his next book 'DIABLERIES - Stereoscopic Adventures in Hell' (working title) expected out next year. A 2005 Planet Rock poll voted May the 7th greatest guitarist of all time. For his work in 3-D see the website: londonstereo.com
Thursday, 2:00 pm: Shooting 2D for a 3D World
A discussion of the key creative and technical issues in shooting 2D for a converted 3D theatrical presentation. Covering helpful tips from script, prep, shoot, vfx production, and conversion. Presented by Aaron Parry, Graham Clark, and Adam Schardein of StereoD.
Aaron Parry, Executive Vice President and Chief Creative Officer, StereoD Aaron Parry serves as Chief Creative Officer and Executive Vice President of Stereo D. In his role, Aaron oversees the creative vision of the company, world-wide production, and its' technology development. In his current role at Stereo D, Aaron has executive produced the company's production on many titles such as Green Hornet, Thor, Captain America, John Carter and most recently Titanic 3D and The Avengers, among others. Parry first joined Stereo D as CEO in 2010 and has been instrumental in building the company from 14 artists to its' present staff of over 400 worldwide. Prior to joining Stereo D, Aaron was an Executive Producer and Supervising 3D Producer for Paramount Pictures on Jackass 3D. During his time at Paramount, Aaron and his team led the studio's first major exploration into 3D. The results were designed to help inform the studio's approach to the emerging 3D industry. He also was a producer on The Sponge Bob Squarepants Movie and was Executive Producer on Barnyard The Movie. He has served as an adjudicator for film and animation festivals, as well as lectured around the world on animation and stereoscopic 3D. Aaron holds a Bachelor's Degree from Coe College and attended the Advanced Graduate Studies program at USC. He is a member of the Producer's Guild of America and International 3D Society.
Graham Clark serves as Head of Stereography for Stereo D. In his role, Clark supervises Stereo D's team of stereographers and artists and is a principal on-set liaison with our clients. In this capacity, he has guided the stereography for Stereo D on such titles as "JACKASS 3D," "THOR," "CAPTAIN AMERICA," "TITANIC 3D," "ABE LINCOLN:VAMPIRE HUNTER," and "THE AVENGERS." Prior to joining Stereo D in 2010, Clark worked as CG Supervisor on "BARNYARD THE MOVIE," for Paramount and Omation; as CG Supervisor on Warner Brothers shorts: and as Stereographic Cinematographer at Paramount Pictures. Clark's background also includes work at commercial production companies such as PSYOP (LA and NYC), The Mill (NYC), and Studio Nouveau where he was Senior Pipeline and Animation TD for their work on the "RESIDENT EVIL," videogame. As an educator, Clark has worked at Ryerson University and at Savannah College of Art and Design (SCAD), where he was Chair of the Computer Art Department. There he founded 5 undergraduate and graduate programs including the first degree-awarding Game Development programs, as well as the graduate Motion Graphics and Broadcast Design programs. Clark studied fine arts, painting, film, computer arts, media arts, and animation at Pratt Institute, Ryerson University, Sheridan College, SCAD, and Rochester Institute of Technology.
Thursday, 8pm, In Conversation: Suzanne Lloyd
During the 1920's Harold Lloyd was the most successful film star in the world. A prolific 3-D photographer, he was a founding member and the first President of the Hollywood Stereoscopic Society. Suzanne Lloyd is the granddaughter of Harold Lloyd and was raised by him at his magnificent estate, Greenacres, in Beverly Hills, California. She was executive producer of the documentary Harold Lloyd: The Third Genius and author of 3-D Hollywood, Harold Lloyd: Master Comedian, and Harold Lloyd's Hollywood Nudes in 3-D! Suzanne Lloyd considers it an honor to preserve and promote Harold Lloyd's legacy for future generations. Suzanne will present a selection of Harold Lloyd's stereo images, and share her memories of her grandfather with 3-D historian Ray Zone.
Thursday, 9:00 pm: Converting 2-D to 3-D
From the famous clock scene in Harold Lloyd's "Safety Last" to current Hollywood blockbusters. Dr. Barry Sandrew discusses the art of 3-D conversion. Barry Sandrew, Ph.D., founder, CCO and CTO of Legend3D, Inc., received his doctorate in neuroscience from State University of New York at Stony Brook in 1977. After receiving his doctorate, he worked at Mass General Hospital and Harvard Medical School as a neuroscientist. An entrepreneur at heart and a fiercely independent thinker, Sandrew left his academic and scientific career to start American Film Technologies (AFT), and invent the first all-digital colorization process for colorizing black and white films.
Saturday 4pm, Panel: Behind the 3D of Columbia Pictures - The Amazing Spider-Man
A panel discussion with members of the team
responsible for Columbia Pictures' 3D blockbuster THE AMAZING
SPIDER-MAN, based on the Marvel comic books. Join 3D Supervisor Rob
Engle, First Unit Stereographer Eric Deren, Second Unit Stereographer
Jason Goodman, and Stereo Rig Technician Jeff Amaral for an
enlightening discussion moderated by Jon Schnitzer of The Brain
Factory. Punctuated by clips from the film, the panel will talk about
the technologies and techniques used to shoot the picture in native
3D, and the art and craft of bringing the world of the web-slinging
hero to full, three dimensional life on screen.
Rob Engle, Sony Pictures Imageworks, panelist
Ever since supervising the 3D adaptation of Robert Zemeckis' THE POLAR
EXPRESS in 2004, Rob Engle has been a leader in the field of 3D
filmmaking. With numerous 3D features under his belt as varied as
BEOWULF, CLOUDY WITH A CHANCE OF MEATBALLS, G-FORCE, KENNY CHESNEY:
SUMMER IN 3D and PIRATES OF THE CARIBBEAN: ON STRANGER TIDES, Rob has
a broad experience in stereo photography, conversion, and CG features.
His most recent projects include THE SMURFS and THE AMAZING
SPIDER-MAN. Visit Rob's IMDB profile for his complete filmography.
Rob serves on the Board of Directors of the Visual Effects Society,
the Board of Governors of the International 3D Society, and has been
recipient of two I3DS Lumiere Awards.
Eric Deren, panelist
Eric Deren has worked on over 50 stereoscopic 3D productions,
including 4D ride films for Walt Disney's "Disneyland" theme park, and
the Anheuser-Busch theme park "Busch Gardens", as well as trade show
and industrial projects for companies as varied as Kia, Parke Davis,
IBM, Delta Airlines, and AT&T. Deren was stereoscopic supervisor and
stereographer for the indie thriller HIDDEN 3D, the Disney 3D animated
feature GNOMEO AND JULIET, and was the first unit stereographer for
THE AMAZING SPIDER-MAN, from Columbia Pictures. Deren's VFX and
animation company, Dzignlight Studios, executed part of the conversion
for the 3D rerelease of James Cameron's TITANIC and is currently under
contract with Discovery Channel and the History Channel to produce
animation for their top HD shows. Deren does stereoscopic production,
VFX, and post production pipeline consulting.
Jason Goodman, panelist
Jason Goodman was born in New York City and educated at NYU's Tisch
Film School. Goodman is the founder and CEO of 21st Century 3D and the
inventor of the 3DVX and BX3 camera systems. 21st Century 3D has
created numerous stereoscopic productions including live action and
animation, running the gamut from feature films, concerts, television
and commercials to corporate and special venue productions, and is
internationally recognized as an industry pioneer in the area of
stereoscopic content creation and technology development. Over the
past 18 years, 21st Century 3D has designed and built numerous 3D
camera systems and developed exclusive technologies including the
world's smallest and lightest RAW recording high definition
stereoscopic motion picture camera system the 3DVX, and the highly
versatile BX3 optical beam splitter. The optical filtration system
developed for BX3, which eliminates the polarization issues associated
with beamsplitter rigs, is widely regarded as the best in the industry
and was recently selected for use on camera systems utilized in
shooting THE AMAZING SPIDER-MAN.
Jeff Amaral, panelist
An award winning 3D Filmmaker and Stereographer, Jeff brings both a
creative and technical passion to S3D cinema. In addition to over 15
years of feature film production experience, Jeff traveled the world
to help make broadcast history as a member of the 3ality Digital Team
that launched the first live S3D Broadcasts in 5 countries. As the
lead 3D Camera Systems Engineer for the feature film THE AMAZING
SPIDER-MAN and the upcoming Warner Brothers feature THE GREAT GATSBY,
Jeff has helped pioneer the use of cutting-edge, 4K stereoscopic
imaging technology for cinematic storytelling. Jeff is the Founder and
CEO of the digital S3D production company Demand Z Content.
Jon Schnitzer, panel moderator
Jon Schnitzer, co-owner of The Brain Factory, is a visionary director
and 3D mastermind who, along with his innovative 3D artists have
created immersive 3D experiences for pop culture icons and historic
celebrations. For more info, go to: thebrainfactory.com
Special Pre-Recorded Presentation on 3-D in Video Games and Entertainment
Stereography: the Art of 3D
Making 3D can be easy, but making good 3D is hard. This presentation
illustrates the art of representing stereoscopic 3D scenes and
explains how the 3D parameters interact and can be tuned for specific
effects, enabling you to make the most of stereoscopic 3D in your
game. Content creation is also covered, describing the key
requirements that stereoscopic 3D brings to 3D modelling and graphic
design. All 3D principles are displayed in stereoscopic 3D, allowing
the audience to experience the results first hand. This presentation
by Ian Bickerstaff and Simon Benson, of Sony Computer Entertainment,
and Buzz Hays, Studio Chief, True Image Company, Inc., Former SVP, 3D
Production Sony Pictures Technologies, Sony Pictures Entertainment,
was originally recorded at the Game Developers Conference in March
2012. The screening will be followed by a Q&A with Mr. Hays.
Ian Bickerstaff is a 3D specialist at Sony Computer Entertainment. He
is responsible for providing stereography support for 3D games on the
PlayStation 3. Previously, he worked for 15 years in the simulation
industry developing advanced 3D visualisation displays for BAE
Systems. He also played a major part in developing the world's first
F1 driving simulator for a top motor racing team. He has created a
number of stereoscopic demonstration films and holds several 3D
Simon Benson is the senior development manager of the Stereoscopic 3D
team at Sony Computer Entertainment. He has worked in the games
industry for over 10 years, directly delivering seven titles which
went on to sell over 10 million units. For the last 2 years Simon has
been dedicated to the global support of stereoscopic gaming on
PlayStation 3. He has a strong background in simulation, originating
from his time at BAE Systems as a simulation engineer where he worked
with stereoscopic displays on a regular basis.
Buzz Hays is involved in a variety of 3D initiatives in both the
entertainment and non-entertainment businesses. He is active in the 3D
professional community at large, serving as
the past chairman of the International 3D Society, which is dedicated
to advancing the art and technologies of stereoscopic 3D content and
its professional innovators. In 2012, Hays founded the True Image
Company which is a full service S3D production, design and research
company dedicated to 3D productions for film and television
professionals. Buzz is a sought-after speaker and educator for S3D.
For the Sony 3D Technology Center, Hays provided a key role in
curriculum development and instruction at the Sony 3D Technology
Center, dedicated to the creation of good 3D across movies,
television, games and other platforms. For the last five years, Hays
has been among a few pioneers in the field of 3D production.
As a Senior Producer, 3D Stereoscopic Feature Films for Sony Pictures
Imageworks, Hays was responsible for overseeing the adaptation of
standard release feature films into three-
dimensional stereoscopic versions for the IMAX 3D and Real D
platforms. Hays' work included adapting Robert Zemeckis' BEOWULF and
visual effects production on Walt Disney's G-
FORCE. Additional Imageworks projects include the Imagemotion
performance-capture animated film MONSTER HOUSE as well as the first
CG feature from Sony Pictures Animation, OPEN
SEASON. Prior to joining Imageworks, Hays worked for Radium where he
executive produced visual effects for numerous music videos and
broadcast commercials worldwide. Prior to working at Radium, Hays was
executive producer at yU+co where he produced title sequences for
films such as CATWOMAN, THE TERMINAL and THE CHRONICLES OF RIDDICK.
Before that, Hays co-founded TriBeCa Interactive with Robert De Niro.
In 1993, Hays co-produced the independent film, SWIMMING WITH SHARKS.
Between 1987 and 1993, Hays served as director of engineering at
Lucasfilm THX where he was responsible for all research and
development efforts including the THX Sound System and Home THX. Hays
also oversaw the design, construction and installation of over 600
movie theaters and film dubbing stages worldwide. Hays holds a Master
of Fine Arts in Film Production from the University of Southern
California and a Bachelor of Science in Theatre Lighting and Scenic
Design from the University of Maine.
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